I received a request from an author to create a Presari Target Marketing Guide to for the genre keyword Investing.
This ebook utilizes Presari - a specialized search tool that lets you choose where you get information from on the Internet. The guide is designed to help people conduct a purpose-driven targeted proactive outreach easier. This is an ebook that searches the Internet for you. Each time you change a location or keyword, you get new and different results. This is because publishing online has exploded.
No typing is needed. Just click or touch. The keywords are all done for you.
The Presari guide is organized into sections to organize the results you get from the universe of websites:
- Social Media Platforms
- Top 50 US Cities
- 50 US States
- Canada, Great Britain, Australia, New Zealand and other smaller English-speaking countries
Each section then utilizes title keywords to focus on the most important people, influencers, media, groups, organizations, and other important targets.
- Reviews
- Reviewers
- Blogs
- Bloggers
- Podcasts
- Podcasters
- Author Interviews
- Radio Shows
- Influencers
- Organizations
- Associations
- Groups
- Clubs
I focused on the top 50 cities in the US in the first pass. Here are the results for just the first ten search listings in the investing club section.
Investing Club
Investing Club
Investing Club New York NY
Investing Club Los Angeles CA
Investing Club Chicago IL
Investing Club Houston TX
Investing Club Philadelphia PA
Investing Club Phoenix AZ
Investing Club San Antonio TX
Investing Club San Diego CA
Investing Club Dallas TX
Investing Club San Jose CA
If you click on the link for San Jose CA - Silicon Valley this Presari page opens.
What you do is find the right people based on your purpose.
When you click or touch this link or graphic, a Presari search page opens up in your browser. Each box offers search engine choices:
General Search: Google and Bing, Ecosia, Baidu and Yandex, and more
Social Media: Facebook, Instagram, Twitter, LinkedIn and more.
News and Media: Google news, Bing News, Prime news media and more.
Click or touch a search engine icon and your results open for you. Voila.
Now you can always pick Google or Bing to deliver you information. But if you click on Facebook and go to Groups, you can target your audience and join the groups where you find people who love your genre.
After you join them, you romance them with post after post that inspires and motivates. It’s trail of candy style marketing.
The purpose of the guide is to help you do your own target marketing and PR. You need to create a robust content tool box so you can create the content people need depending on what they publish. Articles and blogs need feature story content. Interviews need talking points and questions and answers. Social media needs pictures, text, links that drive people’s interest.
The purpose of the guide is to help you find your people so you can pitch or post the right people fast.
You take the right action to match your marketing objectives.
- Reviewers and Influencers – send them a pitch ask them to do a review.
- Bloggers – send them a blog post proposal
- Media - send them a feature story proposal
- Podcasters, Radio and TV – send them a show proposal
- Associations, Organizations, Groups and Clubs – send them a proposal to speak and put on a show remotely by Zoom.
The amazing things is that the guide doesn't get stale. People are publishing content every sec ond of every day. Since you are getting search results, you always get the most current information.
And if you learn to use the time tools, you can always see the most recently posted information in real time.