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The Changing World of Social Media Advertising

Thought I’d share with you one of the ways I use Presari to educate people when they are interested in a topic.

Here’s a focused list of shared Presari searches to cover the changing world of social media advertising:  

 Social Media Advertising

Google Advertising

Bing Advertising

Facebook Advertising

Twitter Advertising

LinkedIn Advertising

Amazon Advertising

YouTube Advertising

Pinterest Advertising

Instagram Advertising

Snapchat Advertising

HubSpot Advertising

Reddit Advertising

Each one opens up a Presari search page that has the common search engines, news & media, social media and marketing and SEO specialty search engines.

If you use the Keywords >> Sources >> Tools sequence, you can not only get the top results at each search engine or specialty source, but you can slice and dice to see articles, images, and videos, and then use the time tools to get the most recent information.

This makes it really easy to see 1. the top ranked results (alorithm driven); 2. the latest news and authoritive contributions from experts; 3. what people are saying in real time; and 4. filtered geographic and group/organizational content as well.

Of course, if you focus on the social media, you can take the opportunity to engage in real time or drill down to the contacts and pitch to the right people to your hearts content.

Presari lets you do this on any topic of interest.

And of course, the results are always current. 

Applying Past Wisdom

Finding Book Influencers

Here is a Chapter Excerpt from the new upcoming book Book Marketing Unlimited with Presari 

Each of these links is a shared Presari search which focuses on Finding Key Target Audiences for Authors

Learn what you don't know. Unlearn what you thought you knew. Relearn the newest and best techniques.

Presari operates like a TV remote control - only you flip search engines instead of TV stations - on whatever you want. Just enter a keyword and click or touch a search engine icon. Voila! 

The first search is the general search. You can target more specifically by adding keywords to your search query for the type of book and . 

If you have a membership to Presari you can save your searches and save time by using the searches that matter to you on a regular basis. 

 

Common Search Engines: 

At Google and Bing, Slice and dice the results by text articles, images, video, news, and more. Learn the way you prefer to learn.

Look at the top results. Recognize where the ads are and the SEO results begin. Then see if you can identify the way the rest of the reslyts are ranked - by social media popularioty and finaly by objective relevance.

Then use the time tools to find the most recent results. Then repeat by the last year, last month, last week, and even the last 24 hours. The time tools tell you who is active in real time. 

 

News & Media Search Engines

Look at the most recent and current news articles particularly in relevant magazines, trade publications and topical news sites. 

 

Social Media

 

Look at Facebook, Twitter, Instagram, and others to see the top posts. Switch to the latest posts. Identify the groups and organizations.

 

Podcast Search Engines

Search for podcasts where experts discuss the topic you seek help with.

 

Publishing Industry Search Engines

Search the experts and go directly to the publishing inductry trade publications and sites.  

 

Your Target Audience

Your Fans

How to Find Influencers

Beta Readers

Book Critique Groups

Online Critique Groups

Book Clubs

Readers Groups

Writers Groups

Book Reviewers

Book Review Sites

Book Bloggers

Book Podcasts

Amazon Book Reviewers

  

Try the Premium Version for Free    Unlock all the features.  Free 14-day trial!   

 

 

Avoiding the Dangers of Marketing Automation

 

There are so many people jumping on the automation bandwagon. 

 

Look before you leap. If your content is spam, you will use the automation to spread spam faster than you ever imagined. It's a sure formula for repuation disaster. GIGO = garbage in garbage out 

 

Here is a shared Presari search on the Dangers of Marketing Automation

 

But wait! All isn't lost.

 

There are also ways to avoid the pitfalls of marketing automation

 

And once you figure out your content strategy and how you can turn YOUR people on, you can use technology as a force multiplier.

 

Here are the best tools to automate your marketing and best tools to automate your social media marketing.

 

 

 

How to Identify Fake News

Fake News is everywhere. 

You can't avoid it. You can only do your best to try to recognize it when you encounter it. But how do you tell whether a story is real or fake? 

Here's the consensus:

Consider the source 

Is it reliable or does it have a known slant or even extreme bias. Is it a known, highly regared, authoritative source or is it in a post from lord-knows-who on social media? Look the media source up.

Here are Presari Shared Searches on Lists of Fake News Sites and Media Bias Ratings

Read the Headline and the Article

Is it clickbait? Does it contain radical meme's? Is it satire? Identify the character and tenor of the writing. 

Look Up the Author

Who is the author? What are his or her credentials, education and experience? Are they credible? 

Consider the Source

Is the source a person, expert, oreganization, educational institution, media personality, government or military insitution or spokesperson? 

Data and References to Support the News Article

Is there data and citations and are they valid? Lookl them up. Find double verification from two or more credible sources. 

Look at the Date

Is it current or is it older? While it may not matter, sometimes things get recycled to fit the current events. 

Check the Facts

Ascertain the truth by looking up and searching the issue at the Fact Checker sites. 

Here is a Presari search on List of Fact Checker Sites 

 

Here is a Presari Shared Search on Distinguishing Real News from Fake News 

 

 

 

 

 

Identifying and Reporting Fake Social Media Profiles

Fake Profiles are really common on social media.

 But there are ways to deal with the situation.

 First, learn how to spot a fake profile.

 Then, learn how to report the profile to the particular social media you are on.

Identifying Fake Personas

If you see someone who is calling other people name or ridiculing them, then chances are that they a paid troll - someone who is paid to attack an enemy, especially on political sites. They are basically there to cause people to get angry, waste their time, and reduce the rational discourse of communication, and get people to get disgusted and stop paying attention and participating at the site they are on.

Click on the name of the person in Facebook, you can view their profile and study what they say about themselves and see their posts.

You may be wondering if the person who followed you is truly real or if they are a fake persona.

There are elements of their profile page that can be evaluated:

  • How old is the profile? Is it new or does have few if any posts back in time?
  • Does it look like a real person?
  • Do their photos and other information look real?
  • Does it appear that they have just stolen the photos and identity somewhere?
  • Does it include a normal amount of personal information?
  • How many friends and groups do they belong to?
  • What is the tenor of the posts? Are they consistently extreme and narrow?

All these and others may tip you to a fake persona.

Here is a Presari Shared Search on the keywords

Identify fake social media profiles on Facebook and Twitter

Study the top results. Then learn how to do a people search and apply the criteria.

What to Do When You Suspect or Find a Fake Persona

When you find a fake, you can unfriend them, or block them so you don't see their posts.

But you can also report them.

Facebook and Twitter are evaluating and taking action when fake personas are identified to them

Here are two shared Presari searches that get to the latest and most current guidance on how to report fake personas on Facebook and Twitter.

How to Report Fake Profiles on Facebook

How to Report Fake Profiles on Twitter

 

Amazon Disappearing Reviews

A ot of Amazon product sellers and book authors are dealing with the Amazon action to clean house and combat fake reviews. 

 

To stay of top of the current situation, here is a shared Presari search on:

 

Amazon Disappearing Reviews

 

And you can always get the update on the most current Amazon Guidelines here

 

Be sure to read:

 

About Customer Reviews

 

Community Guidelines

 

 

Self Publishing - Need to Know

Continuous Improvement with Elearning

 

 

Shared Presari search on Self Publishing - Need to Know

 

Embrace the reality - the world of publishing changes every day. 

Everyone is a publisher. 

You need to learn the laste strategies and how to use and deploy the latest technologes.

Search, Find, Learn, Improve. Transform. Repeat. 

 

Focus on The Three C's - Content, Connections, and Communications. 

 

Impacts of the Government Shutdown

Real People - Real Impacts

 

Here is a set of Presari shared search results on "Impacts of a Government Shutdown".

 

Presari operates like a remote control for your TV only you can fly through search engines, social media, or news media instead of TV stations.  Click or on any search engine icon and the results open for you. The results are always current. 

Shutdown Impact on Republicans

Shutdown impact on Democrats

Shutdown impact on Women  

Shutdown Impact on Children

 

In the following selection the government, state government, and selected city search engines are all turned on. These are topic specific.  

Impacts of a Government Shutdown on (click on a link to open up the Presari search page):

 

You can do your own research on any topic or location. Enter the words "Impacts of the Government Shutdown on " at www.presari.com Then tailor your research by adding the keywords you wish to focus on.

 

Impacts of the Government Shutdown on < specific topic >   

 or 

 Impacts of the Government Shutdown on < location - city or state >  .

  

Impacts will increase with time and be dependent on the duration of the shutdown.  Reporting of impacts are changing very quickly.