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Avoiding the Dangers of Marketing Automation

 

There are so many people jumping on the automation bandwagon. 

 

Look before you leap. If your content is spam, you will use the automation to spread spam faster than you ever imagined. It's a sure formula for repuation disaster. GIGO = garbage in garbage out 

 

Here is a shared Presari search on the Dangers of Marketing Automation

 

But wait! All isn't lost.

 

There are also ways to avoid the pitfalls of marketing automation

 

And once you figure out your content strategy and how you can turn YOUR people on, you can use technology as a force multiplier.

 

Here are the best tools to automate your marketing and best tools to automate your social media marketing.

 

 

 

How to Identify Fake News

Fake News is everywhere. 

You can't avoid it. You can only do your best to try to recognize it when you encounter it. But how do you tell whether a story is real or fake? 

Here's the consensus:

Consider the source 

Is it reliable or does it have a known slant or even extreme bias. Is it a known, highly regared, authoritative source or is it in a post from lord-knows-who on social media? Look the media source up.

Here are Presari Shared Searches on Lists of Fake News Sites and Media Bias Ratings

Read the Headline and the Article

Is it clickbait? Does it contain radical meme's? Is it satire? Identify the character and tenor of the writing. 

Look Up the Author

Who is the author? What are his or her credentials, education and experience? Are they credible? 

Consider the Source

Is the source a person, expert, oreganization, educational institution, media personality, government or military insitution or spokesperson? 

Data and References to Support the News Article

Is there data and citations and are they valid? Lookl them up. Find double verification from two or more credible sources. 

Look at the Date

Is it current or is it older? While it may not matter, sometimes things get recycled to fit the current events. 

Check the Facts

Ascertain the truth by looking up and searching the issue at the Fact Checker sites. 

Here is a Presari search on List of Fact Checker Sites 

 

Here is a Presari Shared Search on Distinguishing Real News from Fake News 

 

 

 

 

 

Identifying and Reporting Fake Social Media Profiles

Fake Profiles are really common on social media.

 But there are ways to deal with the situation.

 First, learn how to spot a fake profile.

 Then, learn how to report the profile to the particular social media you are on.

Identifying Fake Personas

If you see someone who is calling other people name or ridiculing them, then chances are that they a paid troll - someone who is paid to attack an enemy, especially on political sites. They are basically there to cause people to get angry, waste their time, and reduce the rational discourse of communication, and get people to get disgusted and stop paying attention and participating at the site they are on.

Click on the name of the person in Facebook, you can view their profile and study what they say about themselves and see their posts.

You may be wondering if the person who followed you is truly real or if they are a fake persona.

There are elements of their profile page that can be evaluated:

  • How old is the profile? Is it new or does have few if any posts back in time?
  • Does it look like a real person?
  • Do their photos and other information look real?
  • Does it appear that they have just stolen the photos and identity somewhere?
  • Does it include a normal amount of personal information?
  • How many friends and groups do they belong to?
  • What is the tenor of the posts? Are they consistently extreme and narrow?

All these and others may tip you to a fake persona.

Here is a Presari Shared Search on the keywords

Identify fake social media profiles on Facebook and Twitter

Study the top results. Then learn how to do a people search and apply the criteria.

What to Do When You Suspect or Find a Fake Persona

When you find a fake, you can unfriend them, or block them so you don't see their posts.

But you can also report them.

Facebook and Twitter are evaluating and taking action when fake personas are identified to them

Here are two shared Presari searches that get to the latest and most current guidance on how to report fake personas on Facebook and Twitter.

How to Report Fake Profiles on Facebook

How to Report Fake Profiles on Twitter

 

Amazon Disappearing Reviews

A ot of Amazon product sellers and book authors are dealing with the Amazon action to clean house and combat fake reviews. 

 

To stay of top of the current situation, here is a shared Presari search on:

 

Amazon Disappearing Reviews

 

And you can always get the update on the most current Amazon Guidelines here

 

Be sure to read:

 

About Customer Reviews

 

Community Guidelines

 

 

Self Publishing - Need to Know

Continuous Improvement with Elearning

 

 

Shared Presari search on Self Publishing - Need to Know

 

Embrace the reality - the world of publishing changes every day. 

Everyone is a publisher. 

You need to learn the laste strategies and how to use and deploy the latest technologes.

Search, Find, Learn, Improve. Transform. Repeat. 

 

Focus on The Three C's - Content, Connections, and Communications. 

 

Impacts of the Government Shutdown

Real People - Real Impacts

 

Here is a set of Presari shared search results on "Impacts of a Government Shutdown".

 

Presari operates like a remote control for your TV only you can fly through search engines, social media, or news media instead of TV stations.  Click or on any search engine icon and the results open for you. The results are always current. 

Shutdown Impact on Republicans

Shutdown impact on Democrats

Shutdown impact on Women  

Shutdown Impact on Children

 

In the following selection the government, state government, and selected city search engines are all turned on. These are topic specific.  

Impacts of a Government Shutdown on (click on a link to open up the Presari search page):

 

You can do your own research on any topic or location. Enter the words "Impacts of the Government Shutdown on " at www.presari.com Then tailor your research by adding the keywords you wish to focus on.

 

Impacts of the Government Shutdown on < specific topic >   

 or 

 Impacts of the Government Shutdown on < location - city or state >  .

  

Impacts will increase with time and be dependent on the duration of the shutdown.  Reporting of impacts are changing very quickly.  

  

Social Media Contacts for the U.S. Senate 2019

 

 

Here are the Facebook and Twitter accounts for the members of the US Senate.

 

Clicking on a link opens the account. You can then send a message or post a reply. 

 

Bookmark this site. Place a shortcut on your desktop. This is also available in a downloadable pdf file here.

 

Share freely. 

 

Senator

State

Twitter

Facebook

Richard Shelby

Alabama

https://twitter.com/SenShelby  

https://www.facebook.com/RichardShelby ;

Doug Jones

Alabama

https://twitter.com/sendougjones

https://www.facebook.com/senatordougjones/

Dan Sullivan

Alaska

https://twitter.com/SenDanSullivan

https://www.facebook.com/SenDanSullivan ;

Lisa Murkowski

Alaska

https://twitter.com/lisamurkowski

https://www.facebook.com/SenLisaMurkowski ;

Kyrsten Sinema

Arizona

https://twitter.com/SenatorSinema

https://www.facebook.com/KyrstenSinema/

Jeff Flake

Arizona

https://twitter.com/JeffFlake

https://www.facebook.com/senatorjeffflake ;

Tom Cotton

Arkansas

https://twitter.com/SenTomCotton

https://www.facebook.com/SenatorTomCotton ;

John Boozman

Arkansas

https://twitter.com/JohnBoozman

https://www.facebook.com/JohnBoozman ;

Dianne Feinstein

California

https://twitter.com/SenFeinstein

https://www.facebook.com/SenatorFeinstein ;

Kamala Harris

California

https://twitter.com/KamalaHarris

https://www.facebook.com/KamalaHarris

Cory Gardner

Colorado

https://twitter.com/SenCoryGardner

https://www.facebook.com/SenCoryGardner ;

Michael Bennet

Colorado

https://twitter.com/SenBennetCO

https://www.facebook.com/senatorbennet ;

Chris Murphy

Connecticut

https://twitter.com/ChrisMurphyCT

https://www.facebook.com/ChrisMurphyCT ;

Richard Blumenthal

Connecticut

https://twitter.com/SenBlumenthal

https://www.facebook.com/SenBlumenthal ;

Chris Coons

Delaware

https://twitter.com/SenCoonsOffice

https://www.facebook.com/chriscoons ;

Thomas Carper

Delaware

https://twitter.com/SenatorCarper

https://www.facebook.com/tomcarper ;

Marco Rubio

Florida

https://twitter.com/marcorubio

https://www.facebook.com/MarcoRubio ;

Rick Scott

Florida

https://twitter.com/SenRickScott

https://www.facebook.com/RickScottSenOffice/

David Perdue

Georgia

https://twitter.com/sendavidperdue

https://www.facebook.com/perduesenate ;

Johnny Isakson

Georgia

https://twitter.com/SenatorIsakson

https://www.facebook.com/isakson ;

Brian Schatz

Hawaii

https://twitter.com/SenBrianSchatz

https://www.facebook.com/BrianSchatz ;

Mazie Hirono

Hawaii

https://twitter.com/maziehirono

https://www.facebook.com/mazie.hirono ;

Jim Risch

Idaho

https://twitter.com/SenatorRisch

https://www.facebook.com/SenatorJimRisch/

Mike Crapo

Idaho

https://twitter.com/MikeCrapo

https://www.facebook.com/mikecrapo ;

Tammy Duckworth

Illinois

https://twitter.com/RepDuckworth

https://www.facebook.com/SenDuckworth

Richard Durbin

Illinois

https://twitter.com/SenatorDurbin

https://www.facebook.com/SenatorDurbin ;

Mike Braun

Indiana

https://twitter.com/braun4indiana

https://www.facebook.com/SenatorBraun

Todd Young

Indiana

https://twitter.com/ToddYoungIN

https://www.facebook.com/RepToddYoung

Chuck Grassley

Iowa

https://twitter.com/ChuckGrassley

https://www.facebook.com/grassley ;

Joni Ernst

Iowa

https://twitter.com/SenJoniErnst

https://www.facebook.com/senjoniernst ;

Pat Roberts

Kansas

https://twitter.com/SenPatRoberts

https://www.facebook.com/SenPatRoberts ;

Jerry Moran

Kansas

https://twitter.com/JerryMoran

https://www.facebook.com/jerrymoran ;

Rand Paul

Kentucky

https://twitter.com/RandPaul

https://www.facebook.com/SenatorRandPaul ;

Mitch McConnell

Kentucky

https://twitter.com/McConnellPress

https://www.facebook.com/mitchmcconnell

Kennedy, John

Louisiana

https://twitter.com/JohnKennedyLA

https://www.facebook.com/JohnKennedyLouisiana

Bill Cassidy

Louisiana

https://twitter.com/BillCassidy

https://www.facebook.com/billcassidy ;

Angus King

Maine

https://twitter.com/SenAngusKing

https://www.facebook.com/SenatorAngusSKingJr ;

Susan Collins

Maine

https://twitter.com/SenatorCollins

https://www.facebook.com/susancollins ;

Chris Van Hollen

Maryland

https://twitter.com/ChrisVanHollen

https://www.facebook.com/ChrisVanHollen

Benjamin Cardin

Maryland

https://twitter.com/SenatorCardin

https://www.facebook.com/senatorbencardin ;

Elizabeth Warren

Massachusetts

https://twitter.com/SenWarren

https://www.facebook.com/senatorelizabethwarren ;

Edward Markey

Massachusetts

https://twitter.com/SenMarkey

https://www.facebook.com/EdJMarkey ;

Debbie Stabenow

Michigan

https://twitter.com/SenStabenow

https://www.facebook.com/stabenow ;

Gary Peters

Michigan

https://twitter.com/SenGaryPeters

https://www.facebook.com/SenGaryPeters ;

Amy Klobuchar

Minnesota

https://twitter.com/amyklobuchar

https://www.facebook.com/amyklobuchar ;

Al Franken

Minnesota

https://twitter.com/alfranken

https://www.facebook.com/Sen.Franken ;

Roger Wicker

Mississippi

https://twitter.com/SenatorWicker

https://www.facebook.com/wicker ;

Cindy Hyde-Smith

Mississippi

https://twitter.com/cindyhydesmith

https://www.facebook.com/CindyHydeSmith2018/

Josh Hawley

Missouri

https://twitter.com/HawleyMO

https://www.facebook.com/senatormccaskill ;

Roy Blunt

Missouri

https://twitter.com/RoyBlunt

https://www.facebook.com/SenatorBlunt ;

Jon Tester

Montana

https://twitter.com/SenatorTester

https://www.facebook.com/senatortester ;

Steve Daines

Montana

https://twitter.com/SteveDaines

https://www.facebook.com/SteveDainesMT ;

Ben Sasse

Nebraska

https://twitter.com/SenSasse

https://www.facebook.com/SenatorSasse ;

Deb Fischer

Nebraska

https://twitter.com/SenatorFischer

https://www.facebook.com/senatordebfischer ;

Jacky Rosen

Nevada

https://twitter.com/RosenforNevada

https://www.facebook.com/SenJackyRosen

Catherine Cortez Mastro

Nevada

https://twitter.com/SenCortezMasto  

https://www.facebook.com/catherinecortezmastro

Jeanne Shaheen

New Hampshire

https://twitter.com/SenatorShaheen

https://www.facebook.com/SenatorShaheen ;

Maggie Hassan

New Hampshire

https://twitter.com/senatorshahee n

https://www.facebook.com/SenatorHassan

Robert Menendez

New Jersey

https://twitter.com/SenatorMenendez

https://www.facebook.com/senatormenendez ;

Cory Booker

New Jersey

https://twitter.com/CoryBooker

https://www.facebook.com/corybooker ;

Tom Udall

New Mexico

https://twitter.com/SenatorTomUdall

https://www.facebook.com/senatortomudall ;

Martin Heinrich

New Mexico

https://twitter.com/MartinHeinrich

https://www.facebook.com/MartinHeinrich ;

Chuck Schumer

New York

https://twitter.com/SenSchumer

https://www.facebook.com/chuckschumer ;

Kirsten Gillibrand

New York

https://twitter.com/SenGillibrand

https://www.facebook.com/KirstenGillibrand ;

Thom Tillis

North Carolina

https://twitter.com/SenThomTillis

https://www.facebook.com/SenatorThomTillis ;

Richard Burr

North Carolina

https://twitter.com/SenatorBurr

https://www.facebook.com/SenatorRichardBurr ;

John Hoeven

North Dakota

https://twitter.com/SenJohnHoeven

https://www.facebook.com/SenatorJohnHoeven ;

Kevin Cramer

North Dakota

https://twitter.com/kevincramer

https://www.facebook.com/votecramer/

Rob Portman

Ohio

https://twitter.com/senrobportman

https://www.facebook.com/robportman ;

Sherrod Brown

Ohio

https://twitter.com/SenSherrodBrown

https://www.facebook.com/sherrod ;

James Lankford

Oklahoma

https://twitter.com/SenatorLankford

https://www.facebook.com/SenatorLankford ;

Jim Inhofe

Oklahoma

https://twitter.com/InhofePress

https://www.facebook.com/jiminhofe ;

Ron Wyden

Oregon

https://twitter.com/RonWyden

https://www.facebook.com/wyden ;

Jeff Merkley

Oregon

https://twitter.com/SenJeffMerkley

https://www.facebook.com/jeffmerkley ;

Patrick Toomey

Pennsylvania

https://twitter.com/SenToomey

https://www.facebook.com/senatortoomey ;

Bob Casey, Jr.

Pennsylvania

https://twitter.com/SenBobCasey

https://www.facebook.com/SenatorBobCasey ;

Sheldon Whitehouse

Rhode Island

https://twitter.com/SenWhitehouse

https://www.facebook.com/SenatorWhitehouse ;

Jack Reed

Rhode Island

https://twitter.com/SenJackReed

https://www.facebook.com/SenJackReed ;

Tim Scott

South Carolina

https://twitter.com/SenatorTimScott

https://www.facebook.com/SenatorTimScott ;

Lindsey Graham

South Carolina

https://twitter.com/GrahamBlog

https://www.facebook.com/USSenatorLindseyGraham ;

John Thune

South Dakota

https://twitter.com/SenJohnThune

https://www.facebook.com/johnthune ;

Mike Rounds

South Dakota

https://twitter.com/SenatorRounds

https://www.facebook.com/SenatorMikeRounds ;

Marsha Blackburn

Tennessee

https://twitter.com/votemarsha

https://www.facebook.com/marshablackburn/

Lamar Alexander

Tennessee

https://twitter.com/SenAlexande r

https://www.facebook.com/senatorlamaralexander ;

Ted Cruz

Texas

https://twitter.com/SenTedCruz

https://www.facebook.com/SenatorTedCruz ;

John Cornyn

Texas

https://twitter.com/JohnCornyn

https://www.facebook.com/Sen.JohnCornyn ;

Mike Lee

Utah

https://twitter.com/SenMikeLee

https://www.facebook.com/senatormikelee ;

Mitt Romney

Utah

https://twitter.com/SenatorRomney

https://www.facebook.com/mittromney/

Bernie Sanders

Vermont

https://twitter.com/SenSanders

https://www.facebook.com/senatorsanders ;

Patrick Leahy

Vermont

 https://twitter.com/SenatorLeahy

https://www.facebook.com/SenatorPatrickLeahy ;

Mark Warner

Virginia

https://twitter.com/MarkWarner

https://www.facebook.com/MarkRWarner ;

Tim Kaine

Virginia

https://twitter.com/timkaine

https://www.facebook.com/SenatorKaine ;

Patty Murray

Washington

https://twitter.com/PattyMurray

https://www.facebook.com/pattymurray ;

Maria Cantwell

Washington

https://twitter.com/SenMikeLee

https://www.facebook.com/senatorcantwell ;

Joe Manchin

West Virginia

https://twitter.com/Sen_JoeManchin

https://www.facebook.com/JoeManchinIII ;

Shelley Moore Capito

West Virginia

https://twitter.com/SenCapito

https://www.facebook.com/senshelley ;

Ron Johnson

Wisconsin

https://twitter.com/SenRonJohnson

https://www.facebook.com/senronjohnson ;

Tammy Baldwin

Wisconsin

https://twitter.com/SenatorBaldwin

https://www.facebook.com/senatortammybaldwin ;

Mike Enzi

Wyoming

https://twitter.com/SenatorEnzi

https://www.facebook.com/mikeenzi ;

John Barrasso

Wyoming

https://twitter.com/SenJohnBarrasso

https://www.facebook.com/johnbarrasso ;

 

 

Please let me know of any corrections needed.  

Facebook Search Ads Update

Facebook is rolling out some new advertising targeting technology that allows advertisers to target based on the keywords people use when they search Facebook. Reports indicate this apparently is something they tried several years ago but did not deploy at the time. It also apprears to compete with Google which already has this capability. 

You can find out the latest news here:

Facebook Search Ads Update

To get the most current results: 

1. Slice and dice Google and Bing by date.

2. Flip to the Social Media and click on the top posts and the latest posts

3. Flip to the News & Media and focus on the latest articles and features

4. Flip to the Marketing & SEO Media and see what the experts are saying. 

 

 

 

 

Targeting with Social Media

Finding, Knowing and Growing With Your Target Audiences

You can use social media to find YOUR people whether they be individuals, groups, tribes, companies, organizations, or even in entire societies.

If you can identify and connect with even the smallest group of the right people, you can be more successful. 

There are over 35 social media sites in Presari. You can enter a keyword and hit as many of them as you like.

 

Targeting Your People

You can target using keywords for a variety of purposes.

Your goal is to find people who are interested in the same things you are interested in. 

Seekers: People who are using keywords in their search.

Offerors: People who use the same keywords in their content.

 

Which Social Media Are Right for You? 

It depends.

Who are YOUR people.

What do they read, watch and listen to when they make their critical decisions?

What can you do to turn them on?

That will determine the best social media platforms for you.

 

Use YOUR keywords to find YOUR people.

Go where your people are. Study what they do before jumping in. Learn what they like before you post. Design your content for the right connections and communicate in an exemplary manner with all the right elements - text, photos, links, hashtags.

Participate meaningfully and add significant value to the conversation.

Do not sell. Do not brag. Help the people you can help the most.

Be creative and be useful or entertaining. Do your best doing what you do best.

Pay close attention to what people are asking for and deliver it freely in spades.

You can always do online research to find out the latest strategies and tactics and technology people are using.