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Target Marketing Guide - Investing

I received a request from an author to create a Presari Target Marketing Guide to for the genre keyword Investing.

This ebook utilizes Presari - a specialized search tool that lets you choose where you get information from on the Internet. The guide is designed to help people conduct a purpose-driven targeted proactive outreach easier.  This is an ebook that searches the Internet for you. Each time you change a location or keyword, you get new and different results. This is because publishing online has exploded.

No typing is needed. Just click or touch. The keywords are all done for you. 

The Presari guide is organized into sections to organize the results you get from the universe of websites:

  • Social Media Platforms
  • Top 50 US Cities
  • 50 US States
  • Canada, Great Britain, Australia, New Zealand and other smaller English-speaking countries

Each section then utilizes title keywords to focus on the most important people, influencers, media, groups, organizations, and other important targets.

  • Reviews
  • Reviewers
  • Blogs
  • Bloggers
  • Podcasts
  • Podcasters
  • Author Interviews
  • Radio Shows
  • Influencers
  • Organizations
  • Associations
  • Groups
  • Clubs

I focused on the top 50 cities in the US in the first pass. Here are the results for just the first ten search listings in the investing club section.

Investing Club
Investing Club
Investing Club New York NY
Investing Club Los Angeles CA
Investing Club Chicago IL
Investing Club Houston TX
Investing Club Philadelphia PA
Investing Club Phoenix AZ
Investing Club San Antonio TX
Investing Club San Diego CA
Investing Club Dallas TX
Investing Club San Jose CA

If you click on the link for San Jose CA - Silicon Valley this Presari page opens.

What you do is find the right people based on your purpose. 

When you click or touch this link or graphic, a Presari search page opens up in your browser. Each box offers search engine choices:


General Search: Google and Bing, Ecosia, Baidu and Yandex, and more

Social Media: Facebook, Instagram, Twitter, LinkedIn and more.

News and Media: Google news, Bing News, Prime news media and more.


Click or touch a search engine icon and your results open for you. Voila.

Now you can always pick Google or Bing to deliver you information. But if you click on Facebook and go to Groups, you can target your audience and join the groups where you find people who love your genre.

 After you join them, you romance them with post after post that inspires and motivates.  It’s trail of candy style marketing. 

The purpose of the guide is to help you do your own target marketing and PR. You need to create a robust content tool box so you can create the content people need depending on what they publish. Articles and blogs need feature story content. Interviews need talking points and questions and answers. Social media needs pictures, text, links that drive people’s interest.

The purpose of the guide is to help you find your people so you can pitch or post the right people fast. 

You take the right action to match your marketing objectives.

  • Reviewers and Influencers – send them a pitch ask them to do a review.
  • Bloggers – send them a blog post proposal
  • Media - send them a feature story proposal
  • Podcasters, Radio and TV – send them a show proposal
  • Associations, Organizations, Groups and Clubs – send them a proposal to speak and put on a show remotely by Zoom.

The amazing things is that the guide doesn't get stale. People are publishing content every sec ond of every day. Since you are getting search results, you always get the most current information.

And if you learn to use the time tools, you can always see the most recently posted information in real time. 


Book Reviewers Guide from Aspiring Authors United Facebook Group Survey

I conducted a survey of the members of the Aspiring Authors United Facebook Group seeking to tally the types of subgenres in the membership of the group. I received over 250 responses in 48 hours and then sorted the list to identify the top genres.

I then used Presari to create a Digital Guide to the Book Reviewers to match the subgenres of the members who responded. 

The list below searches the top 35 genres in each category, including 4 non-fiction genres and 29 fiction genres listed below.

This list covers:

  • Book Reviewers
  • Amazon Book Reviewers
  • Goodreads Book Reviewers
  • Bookbub Book Reviewers 

Here's how to use them: 

No typing needed. Just click or touch and Presari opens. Then click or touch an icon and your results open. 

You can search the general search engines, social media and news search engines. Once you study the top results. you can get the most current results by time period by using the time tools at each site. 

Once you identify a reviewer, copy their name and then search and find their contact information. Then send them a pitch using the format of the technology they prefer. 

If you click on Facebook, look at the top posts, the latest posts, then click on Groups and find the tribes!  

This is a sample of just one of the dozens of book influencers that you will find in the new Presari Book People Series


Each Presari Book People Guide is designed to speed up your target marketing so you can easily find and pitch book influencers of all types fast in real time.  They include book influencers media, publishing industry people, and include experts, associations, organizations, and groups. They are organized nationally, the top 50 cities, the fifty states, and by social meeia platform.

Each book is genre specific, so if you need one created for your particular work or business, please let me know your genre (or type of industry.   

Have fun! 


Book Reviewers

Nonfiction Book Reviewers

Nonfiction Book Reviewers
Self-help Book Reviewers
Spirituality Book Reviewers
Motivational Book Reviewers

Fiction Book Reviewers

Fiction Book Reviewers
Sci-fi Book Reviewers
Fantasy Book Reviewers
Historical Fiction Book Reviewers
Romance Book Reviewers
Children's Book Reviewers
YA Book Reviewers
Poetry Book Reviewers
Horror Book Reviewers
Memoir Book Reviewers
Paranormal Book Reviewers
Contemporary Fiction Book Reviewers
Mystery Book Reviewers
Short Stories Book Reviewers
Urban Book Reviewers
Women's Fiction Book Reviewers
Action Adventure Book Reviewers
Adventure Fiction Book Reviewers
Christian Book Reviewers
Crime Fiction Book Reviewers
Drama Book Reviewers
Epic Fantasy Book Reviewers
Literary Fiction Book Reviewers
Action Thriller Book Reviewers
Coming of Age Book Reviewers
Dystopian Book Reviewers
Erotic Book Reviewers
Military History Book Reviewers
Political Fiction Book Reviewers

Amazon Amazon Book Reviewers

Nonfiction Amazon Book Reviewers

Nonfiction Amazon Book Reviewers
Self-help Amazon Book Reviewers
Spirituality Amazon Book Reviewers
Motivational Amazon Book Reviewers

Fiction Amazon Book Reviewers

Fiction Amazon Book Reviewers
Sci-fi Amazon Book Reviewers
Fantasy Amazon Book Reviewers
Historical Fiction Amazon Book Reviewers
Romance Amazon Book Reviewers
Children's Amazon Book Reviewers
YA Amazon Book Reviewers
Poetry Amazon Book Reviewers
Horror Amazon Book Reviewers
Memoir Amazon Book Reviewers
Paranormal Amazon Book Reviewers
Contemporary Fiction Amazon Book Reviewers
Mystery Amazon Book Reviewers
Short Stories Amazon Book Reviewers
Urban Amazon Book Reviewers
Women's Fiction Amazon Book Reviewers
Action Adventure Amazon Book Reviewers
Adventure Fiction Amazon Book Reviewers
Christian Amazon Book Reviewers
Crime Fiction Amazon Book Reviewers
Drama Amazon Book Reviewers
Epic Fantasy Amazon Book Reviewers
Literary Fiction Amazon Book Reviewers
Action Thriller Amazon Book Reviewers
Coming of Age Amazon Book Reviewers
Dystopian Amazon Book Reviewers
Erotic Amazon Book Reviewers
Military History Amazon Book Reviewers
Political Fiction Amazon Book Reviewers

Goodreads Book Reviewers

Nonfiction Goodreads Book Reviewers

Nonfiction Goodreads Book Reviewers
Self-help Goodreads Book Reviewers
Spirituality Goodreads Book Reviewers
Motivational Goodreads Book Reviewers

Fiction Goodreads Book Reviewers
Fiction Goodreads Book Reviewers
Sci-fi Goodreads Book Reviewers
Fantasy Goodreads Book Reviewers
Historical Fiction Goodreads Book Reviewers
Romance Goodreads Book Reviewers
Children's Goodreads Book Reviewers
YA Goodreads Book Reviewers
Poetry Goodreads Book Reviewers
Horror Goodreads Book Reviewers
Memoir Goodreads Book Reviewers
Paranormal Goodreads Book Reviewers
Contemporary Fiction Goodreads Book Reviewers
Mystery Goodreads Book Reviewers
Short Stories Goodreads Book Reviewers
Urban Goodreads Book Reviewers
Women's Fiction Goodreads Book Reviewers
Action Adventure Goodreads Book Reviewers
Adventure Fiction Goodreads Book Reviewers
Christian Goodreads Book Reviewers
Crime Fiction Goodreads Book Reviewers
Drama Goodreads Book Reviewers
Epic Fantasy Goodreads Book Reviewers
Literary Fiction Goodreads Book Reviewers
Action Thriller Goodreads Book Reviewers
Coming of Age Goodreads Book Reviewers
Dystopian Goodreads Book Reviewers
Erotic Goodreads Book Reviewers
Military History Goodreads Book Reviewers
Political Fiction Goodreads Book Reviewers

Bookbub Book Reviewers

Nonfiction Bookbub Book Reviewers

Nonfiction Bookbub Book Reviewers
Self-help Bookbub Book Reviewers
Spirituality Bookbub Book Reviewers
Motivational Bookbub Book Reviewers

Fiction Bookbub Book Reviewers

Fiction Bookbub Book Reviewers
Sci-fi Bookbub Book Reviewers
Fantasy Bookbub Book Reviewers
Historical Fiction Bookbub Book Reviewers
Romance Bookbub Book Reviewers
Children's Bookbub Book Reviewers
YA Bookbub Book Reviewers
Poetry Bookbub Book Reviewers
Horror Bookbub Book Reviewers
Memoir Bookbub Book Reviewers
Paranormal Bookbub Book Reviewers
Contemporary Fiction Bookbub Book Reviewers
Mystery Bookbub Book Reviewers
Short Stories Bookbub Book Reviewers
Urban Bookbub Book Reviewers
Women's Fiction Bookbub Book Reviewers
Action Adventure Bookbub Book Reviewers
Adventure Fiction Bookbub Book Reviewers
Christian Bookbub Book Reviewers
Crime Fiction Bookbub Book Reviewers
Drama Bookbub Book Reviewers
Epic Fantasy Bookbub Book Reviewers
Literary Fiction Bookbub Book Reviewers
Action Thriller Bookbub Book Reviewers
Coming of Age Bookbub Book Reviewers
Dystopian Bookbub Book Reviewers
Erotic Bookbub Book Reviewers
Military History Bookbub Book Reviewers
Political Fiction Bookbub Book Reviewers


Romance Book Influencers


As a result of the pandemic, my programmer and I evolved Presari so we could use lists of keywords to create lists of shared searches. This one is about finding romance book influencers. If you have a toolbox with marcom ready to go, you can go to town.


No typing needed. You click or touch the words. Presari opens. Then click or touch a search engine icon, your results open. Then you can use the tools. The time tools in particular will help you refine the results to people who are posting in real time.


To see how easy it is to do your targeted marketing, click on Facebook and go to Groups.  You can target this way on Twitter and LinkedIn as well. Instagram is now taking keyword searches, too. If you have your toolbox with marcom ready, you can engage and post in real time. Pitch away! 


I need a few beta readers to help me polish and finalize the final ebook. The book teaches you how to learn, create the best content, find, and pitch the right people to improve your book marketing. 


f you are interested, please send me a note by email. I will send you a pdf file. If youa re not interested in romance, make sure you tell me your genre, since I can tailor these to anything. 


Many Thanks,




Book Influencers 1 - Romance

Who are Romance Book Influencers?
Finding Your Target Romance Book Audience
Finding Your Romance Book Fans

Finding Romance Book Influencers

Romance Book Beta Readers
Romance Book Critique Groups
Online Romance Book Critique Groups
Amazon Romance Book Reviewers
Goodreads Romance Book Reviewers
Bookbub Romance Book Reviewers

Find Specific Romance Book Influencers

Romance Book Influencer
Romance Book Critique Group
Romance Book Clubs
Romance Book Readers Groups
Romance Book Writers Groups
Romance Book Reviewer
Romance Book Review Site
Romance Book Blog
Romance Book Blogger
Romance Book Podcast
Amazon Romance Book Reviewer



Avoiding Problems in Publishing & Promotion

Avoiding Problems in Publishing & Promotion

I created this post and offered it to Victoria Torley, author and admin for the Facebook group Marketing for Indies, who is developing a current listing of publishing service providers who are scamming people.

Here is a series of Presari keywords that can be used to learn how to recognize the scammers and determine whether a company is conducting their business in an above board manner. The search results access lots of curated articles which identify scams, scammers and questionable practitioners. Once you study the top results, use the time tools to get the most current results. 

Book Publishing Scams

Avoid Self-Publishing Scams

Paid Book Reviews pros cons

The Ethics of Paid Reviews

Book Review Scams

Book Marketing Scams

Author Marketing Services Complaints

Self-Publishing Company Reviews

Amazon Reviews Disappearing

Dealing with Negative Book Reviews

Dealing with Negative Reviews on Amazon

If you want to focus on a single specific company of provider create a search with the comany name plus one or more of the following keywords:

1. complaints, lawsuits, litigation,  

look in the common search engines and the news media for lawsuits and study the reviews, particularly the negative reviews.

2. Another way to learn about the trials and tribulations people are experiencing is to go to the Better Business Bureau site and enter the name of the company and study the history. 


Presari Digital Guide on the Coronavirus Pandemic

Everything You Need to Know to Deal with the Crisis

Presari operates like a TV remote control for search engines.

Use this tool to speed up your research and get access to the most current information on a spectrum of Coronavirus topics. 

Select what you are interested in and click or touch the keyword. A Presari search page opens up with the keywords pre-loaded.  

Then click or touch a search engine icon.Your results will open. Then you can use their tools to refine your results.

The results are changing constantly with new data and information. 

The keywords here will be updated frequently as new issues arise. This post can be downloadad as a pdf file here. Share freely. 


Status – Updates

Coronavirus   Update   Statistics   By Country  By State   

CDC Guidance   WHO Guidance   Flatten the Curve

Impacts   Impact on Business  Impact on the Economy  

Event Cancellations   School Closures   Shelter in Place  

Covid-19 Herd Immunity Research  Coronavirus Antibodies Effectiveness Research

Covid Variants   Covid Vaccinations Update   Coronavirus Vaccination Supplies

Coronavirus Human Trafficking

Origin and Evolution

Origin & Evolution    Epidemiology    Transmission   Infection Rate  Death Rate  

Covid-19 vs. Influenza comparison    Covid-19 vs Swine Flu comparison

Control and Prevention

Control and Prevention   Safety   Effectiveness of Masks

Drinking Water    Pets and Animals   Pet Hygiene Practices

Workplace Measures   Social Distancing   Respiratory Hygiene Practices 

community mitigation measures    china best practices lessons learned  

Federal Government Response Update    

social distancing     social distancing mistakes

Covid Contact Tracing   Covid Contact Tracing Data Reports

Testing, Signs and Symptoms

Testing    Signs and Symptoms   Screening Website  

Should Your Get Tested  Triage   Symptoms Day-by-Day 

When to See a Doctor    Questions to Ask the Doctor

What to Do if You've Been Exposed to a Covid-19 Person

Loss of Sense of Smell Taste

Antibody Tests 

Diagnosis and Treatment

What to do if you get the flu   What to Do if You are Covid-19 Positive

Infection Control  Deep Cleaning Your Home  Managing a Home Hot Zone 

Self-Isolation   Quarantine   Self-Quarantine  Home Quarantine Protocols

Treatment   Patient Guidance and Information 

Treatment at Home   Caregiver Guidance  


Preparedness    Hospitals and Preparedness

Household Readiness   Homemade sanitizer

Food Supplies   Food Staples    Household Supplies

Retirement Homes   School Administration  

Teacher Nurse Guidance  Child Care Facility Guidance

Volunteering  Growing edible food indoors


Travel Advice    Travel Information    Travel Restrictions

Cruise Ships    Air Travel

Myths, Rumors, Misinformation, Scams and Frauds

Myths    Rumors and Misinformation 

Covid False Information   Trump Inaccuracies   Trump Fact Check Coronavirus

Stopping Covid Misinformation

Propaganda   Scams   Frauds   Reporting Scams  

Impacts on Business and Economics

Business   Economics

Reopening Up the Country 

Legal and Lawsuits

Covid 19 Coronavirus Lawsuits

Lawsuits that Challenge Governor Coronavirus Business Closures 


How Presari Works - Example:  



Digital Guide to the Top Political Issues 2021

Here is the new Presari Guide to the Issues 2021.  This page can be freely used.  Share the link to this page freely. 

This tool is designed  to save you time and help you research the issues and recognize media bias based on current classifications from noted authorities. 

You can select and research a topic and evaluate the manner in which it is being reported based on the classification for the source you are using.

There are 14 topics each with a list of more detailed issues.   

No typing is needed. Click or touch a topic. A Presari search page opens up. The keyword is pre-loaded. Then click or touch a search engine icon and the results open for you. You can search:

• General Search Engines

• Social Media

• News Search Engines

• Legal Search Engines

• Political Media Search Engines organized into groups based on validated current classifications by the Media Fact Check and Media Bias.

             Left (Liberal)  --  Lean Left  --  Center  --   Lean Right  --  Right (Conservative)

Photo snap

The results are always fresh. You can then always use the time tools and other tools to sort and filter the information.

The list of issues is updated periodically and requests and ideas for additional categories and topics are welcomed. 


Paul Krupin, BA MS JD

509-531-8390 cell 509-582-5174 landline

Creator of Presari


Top Political Issues    

Top Political Policy Issues     Climate Change Policy     Coronavirus Trump Response Policy     Corruption Policy     Cronyism Policy     Economy Policy     Environment Policy     Federal Budget Policy     Federal Deficit Policy     Global Warming Policy     Government Spending Policy     Gun Control Policy     Health Care Policy     Immigration Policy     Jobs & Employment Policy     National Security Policy

Social Policy Issues 

Top Social Policy Issues     Abortion Policy     Confederate Flag Policy     Death Penalty Policy     First Amendment Policy     Gay Marriage Policy     Gender Identity Policy     Gender Workplace Diversity Policy     Government Mandates Policy     Homelessness Policy     Hunger Policy     LGBT Adoption Policy     Marriage Equality Policy     Planned Parenthood Funding Policy     Poverty Policy     Racial Conflicts Policy     Racial Diversity Policy     Rape Policy     Religious Freedom Policy     Safe Spaces Policy     Separation of Church & State Policy     Women in Combat Policy     Women’s Choice Policy     Women’s Rights Policy

Immigration Policy Issues 

Top Immigration Policy Issues     Border Security Policy     Border Wall Policy     DACA Policy     Dreamers Act Policy     Deporting Criminal Immigrants Policy     Immigrant Detention Camps Policy     Illegal Immigration Detainment Policy     Immigrant Children Policy     Immigrant Laborers Policy     Immigration Policy     Immigration Assimilation Policy     Immigration Ban Policy     Immigration Healthcare Policy     Migrant Camps Policy     Muslim Immigrants Policy     Sanctuary Cities Policy

Domestic Policy Issues

Top Domestic Policy Issues     Affirmative Action Policy     Armed Teachers Policy     Assault Weapons Policy     Domestic Surveillance Policy     Drug Policy     Gerrymandering Policy     Gun Control Policy     Gun Liability Policy     Muslim Surveillance Policy     Net Neutrality Policy     No-Fly Gun Control List Policy     Social Media Regulation Policy     Social Security Policy     Term Limits Policy     Whistleblower Protection Policy

Healthcare Policy Issues

Top Health Care Policy Issues     Abortion Policy     Affordable Care Act Policy     Coronavirus Update Policy     Coronavirus Vaccination Plans Policy     Drug Price Regulation Policy     Drug Prices Policy     Marijuana Policy     Medicaid Policy     Medicare Policy     Mental Health Policy     Pre-Existing Conditions Policy     Single-Payer Healthcare Policy     VA Privatization Policy

Economic Policy Issues

Top Economic Policy Issues     Bitcoin Policy     Capital Gains Tax Policy     China Tariffs Policy     Corporate Taxes Policy     Domestic Jobs Policy     Economic Stimulus Policy     Equal Pay Policy     Estate Taxes Policy     Farm Subsidies Policy     Federal Deficits Policy     Federal Reserve Policy     Funding For The Arts Policy     Government Pensions Policy     Government Spending Policy     Labor Unions Policy     Mal-distribution Of Wealth Policy     Minimum Wage Policy     NAFTA Policy     Offshore Banking Policy     Online Sales Tax Policy     Overtime Pay Policy     Paid Sick Leave Policy     Pension Reform Policy     Property Taxes Policy     Tariffs Policy     Tax Reform Policy     Taxes Policy     Trans-Pacific Partnership Policy     Welfare Benefits Policy     Welfare Drug Testing Policy

Electoral Policy Issues

Top Electoral Policy Issues     Campaign Finance Policy     Campaign Finance Reform Policy     Candidate Transparency Policy     Criminal Politicians Policy     Cronyism Policy     Electoral College Policy     Federal Judge Appointments Policy     Foreign Lobbying Policy     Gerrymandering Policy     Lobbyists Policy     Mail in Voting Policy     Nepotism Policy     Supreme Court Appointments Policy     Voter Fraud Policy     Voter Rights Policy     Voter Suppression Minimum Voting Age Policy     Manipulation and Incompetence In Government Policy     Russian Interference in US Elections Policy

Environmental Health Safety Policy Issues

Top Environmental Health Safety Policy Issues     Alternative Energy Policy     Climate Change Policy     Consumer Protections Policy     Dakota Access Pipeline Policy     Disaster Preparedness Policy     Emergency Response Policy     Environmental Protection Policy     Fracking Policy     Global Warming Policy     Health and Technology Policy     Oil Drilling Policy     Paris Agreement Policy     Plastic Product Ban Policy     Renewable Energy Policy     Research Environment Policy     Sea Level Rise Policy     Sustainable Environment Policy

Foreign Affairs Policy

Top Foreign Affairs Policy Issues     Africa Policy     Australia Policy     Brazil Policy     Canada Policy     China Policy     Cuba Policy     Egypt Policy     European Union Policy     Great Britain Policy     Indonesia Policy     Iran Policy     Ireland Policy     Israel Policy     Jordan Policy     Korea Policy     Mexico Policy     Russia Policy     Syria Policy     Ukraine Policy     Venezuela Policy     Yemen Policy

Foreign Policy Issues

Top Foreign Policy Issues     Brexit Policy     Drone Strikes Policy     F-35 Funding Policy     Foreign Aid Policy     Foreign Elections Policy     Military Spending Policy     NAFTA Policy     NATO Policy     NSA Surveillance Policy     Terrorism Policy     Torture Policy     United Nations Policy     USMCA Policy

Criminal Policy Issues

Top Criminal Policy Issues     Black Lives Matter Policy     Criminal Voting Rights Policy     Death Penalty Policy     Defunding the Police Policy     Drug Trafficking Penalties Policy     Police Use of Force Policy     Policy Body Cameras Policy     Prison Overcrowding Policy     Solitary Confinement for Juveniles Policy

Science Policy Issues

Top Science Policy Issues     Genetically Modified Foods Policy     Mandatory Vaccinations Policy     Oil & Gas Policy     Nuclear Energy Policy     Pipelines Policy     Space Exploration Policy     Technology Innovation Policy

Education Policy Issues

Top Education Policy Issues     Charter Schools Policy     Common Core Policy     Education Funding Policy     Public Education Policy     Religion in Schools Policy     Student Loans Policy     Teacher Pay Policy

National Security Policy Issues

Top National Security Policy Issues     Domestic Spying Policy     Domestic Terrorism Policy     Foreign Assassination Policy     Military Budget Approval Policy     National Security Policy     Pre-Emptive War Policy     Protests Policy     Putin Bounty on US Soldiers Policy     National Security Social Media

Transportation Policy Issues

Top Transportation Policy Issues     Airports Policy     Bridges Policy     Energy Grid Policy     Infrastructure Development Policy     Infrastructure Maintenance Policy     Mass Transit Policy     Public Transportation Policy     Roads Policy     Schools Policy

Technology Policy Issues

Top Technology Policy Issues     Big Data in Politics Policy     Defending Democracy Politics Policy     Ethics for Artificial Intelligence Policy     Free Speech on Social Media Policy     Internet Inequality Policy     Jobs in Technology Policy     Journalism and Politics Policy     Nanotechnology Policy     National Sovereignty Policy     Privacy Policy     Artificial Intelligence Policy     Social Media Regulation Policy     Sustainability Policy     Technology Policy     Cold War Policy





Overcoming Propaganda in Politics

Managing a Home Hot Zone - How to Self-Quarantine with Coronavirus in Your House

Dealing with the Flu and Coronavirus

I used the best guidance I could find from the CDC and WHO to create this white paper / post. 

A National Emergency has been declared. Coronavirus cases are rising. The likelihood that you may soon be exposed is increasing. You’ll need to know what to do if you do get exposed and have to self-quarantine.

Assume someone in your home now has the flu or coronavirus. The germs can go from one family member to another.  What are you going to do to reduce the risks to everyone else?

There are numerous ways you can reduce the risks and try to keep the flu from spreading. This expanding list is derived from CDC and WHO guidance and from good ideas from other sources. The primary references are provided at the end.

A lot of this is plain and common sense. It compiles the best common sense, personal hygiene, and practical actions I have found so far (it's up to 33 of them) to deal with having someone with coronavirus in a self-quarantine at one's home.I'm adding more I learn more. 

Media and Organizations: 

Here is the link to the MS Word Version of this paper:

You can share this freely with or without attribution. You can use it in whole or part or modify it as needed to meet your needs.  Share freely. Help the people you can help the most. 

The white paper version is also available as a free seven page pdf file download. Here's the link:



Managing a Home Hot Zone – How to Self-Quarantine at Home

Paul J. Krupin

March 18, 2020 - 0900 PT


A National Emergency has been declared. Coronavirus cases are rising. The likelihood that you may soon be exposed is increasing. You’ll need to know what to do if you do get exposed and have to self-quarantine.


Assume someone in your home now has the flu or coronavirus. The germs can go from one family member to another.  What are you going to do to reduce the risks to everyone else?


There are numerous ways you can reduce the risks and try to keep the flu from spreading. This expanding list is derived from CDC and WHO guidance and from good ideas from other sources. The primary references are provided at the end.


A lot of this is plain and common sense. Some of it is critical personal hygiene best practices as applied to home health care and self-quarantine situations.


People are being asked to self-quarantine due to coronavirus or exposure to someone who has tested positive need to isolate themselves for a recommended 14-day period. 


Block and Tackle - Identify and Isolate the Threat


This is the key core concept.


To protect yourself at home requires you to identify every primary - direct pathway and take action to segregate and eliminate the risks, block and tackle style, as in football.


First - The objective is to identify the source of the risk and then block the pathway to prevent the transport of germs from the source to you or anyone else.


The first source is an infected person. The person needs to be isolated and treated and kept away from other people.


Second – The second objective is to clean and disinfect every surface they have potentially contaminated.


You then need to identify every possible secondary touch point, places where germs may have been left for you to find, pick up, carry with you and then ingest.


Once again block and tackle is the way to break the pathway and isolate and deal with the threat.


Flu and coronavirus can be sprayed in the air, travel in the air and drop on liquid and solid surfaces, where they can survive for up to eight hours. This is why it is easy to pick up the virus germs and get sick without realizing it. Germs from an infected and contagious person can be left on any surface that they touch. This includes food and water, as well as every physical item in a room.


The most common touch points are doorknobs, light switches, cell phones, desk and table tops, tv remote controls, water faucets, toilets, sinks, and items near their heads in the bedroom they sleep in. But it also includes chairs, couches, glass, mirrors, pencils, paper, the floor, the carpets, books, even plant leaves, and yes, animals.


What do you do if you need to self-quarantine and manage a real quarantine situation – a Hot Zone -- at home?


Get a flu shot if you haven’t had one.  It will not prevent you from getting coronavirus but it may help you from getting the flu.  It will also build up your antigens and antibodies and which can reduce the severity of your illness if you do get sick.


Self-monitor the healthy people. Check the temperatures of healthy people twice a day. Be on the lookout for symptoms and changes in people who come into contact with a sick person. Remain alert for fever, coughing, fatigue, weakness, lethargy, and any difficulty breathing.  If someone starts exhibiting symptoms, then they should self-isolate, limit contact with others, call their doctor or health-care providers, or the local health department. 


Plan what you need. Make a list of all the basic necessities you have on hand and what you will need for two to as many as four weeks. Build a shopping list. Shop online, pay with a credit card, and have it delivered. If you cannot do that, call a friend or family member who can and send someone the list by email or text, have them shop for you, prepay or repay as needed, and get it delivered it to your door or porch.


Make arrangements and learn more about how to work from home. Think out what you need to do and go digital everything. Call your boss, employees, co-workers, set up computers, your dogwalkers, whatever you need. Identify them and contact them to make appropriate arrangements.


Use social media wisely.  There areseveral Flatten the Curve Facebook pages that operate at the local or state level. They have turned into places where people post good ideas and share helpful guidance and information with each other. Join one and get engaged.


Be wary of mis-information on the Internet. Place higher trust in the most authoritative sources of information. Study the Myth Busters page for the World Health Organization.


Create a list of emergency contacts. Create a list of the key people you will need to have on call. This includes your spouse, family, best friends, doctor, insurance company, the hospital, school officials, day care providers, county health department, and police. Place these numbers in your cell phone. Duplicate the list and share it with a close friend, family member, or companion who will help you if the need arises.  


Create a Family Emergency Plan Handbook – Get a notebook or use your computer to create a list of the things that need to be done. Create a checklist and turn it into an action plan. Identify the chores that need to be done, the actions that need to be completed, and how frequently the actions needed to be completed. Identify people to take responsibility by name. Place the plan on the kitchen table or share it with them so that every member of the family knows what to do.


Get appropriate help if conditions worsen. Seek prompt medical attention if your illness is worsening (e.g., difficulty breathing). But do not go without calling first. Call your doctor. Before seeking care, call your healthcare provider and tell them that you have, or are being evaluated for, COVID-19. Place a facemask and disposable gloves on both you and on the sick person if responders or anyone else comes to help you. Do the same if you go to an urgent care or other health care facility to keep other people from getting infected or exposed.


Alert the local health department.  Ask your healthcare provider to call the local, county, or state health department. Persons who are placed under active monitoring or facilitated self-monitoring should follow instructions provided by their local health department or occupational health professionals, as appropriate.


Stay home. Formal quarantines, if ordered by law, may result in legal enforcement actions if violated. That means no shopping, no dog walking, no health clubs, and no restaurants. You can order foods from restaurants and grocery stores and pay by credit card, but they will likely require a no contact delivery -- the food will have to be paid for in advance and left at the door.


Isolate the sick person. Healthy people need to avoid the sick person and do their best to keep them from infecting anyone. They are usually required to stay home and away from others for at least 24 hours after their fever returns to normal. People who have been exposed to coronavirus are being asked to self-quarantine for up to 14 days. People who are sick should not go anywhere they can spread the illness. This means they must stay in one place in the house and avoid going into rooms that other people will use.


Active monitoring by health caregivers. Caregivers or family members should monitor and record symptoms and patient temperatures in writing. If you are not able to visit in person, then use calls, or videos, or text messages several times a day to ensure you monitor effectively.


Cover your mouth. Flu and coronavirus spread by the release of virus-laden droplets from the mouth and nose of an infected person. These droplets can be inhaled directly by another person.  Use tissues to cover your mouth and nose when you cough, sneeze, blow your nose, or spit up phlegm. Make sure you throw the used tissues away. Immediately wash your hands and face. If you don’t have tissues, sacrifice and use an old sock as a germ catcher. Place it in a plastic bag so that the germs on the sock don’t contaminate anything the sock is placed on. Throw them away when done.


Avoid touching your nose, mouth and eyes. Do not place your fingers in your mouth. Do place your fingers in your nose. Do not touch the area around your lips. Do not place your fingers in your mouth. Do not moisten your fingers with your tongue and then touch something else. These are incredibly hard habits to break. Learning to keep your hands away from your face and mouth can be very difficult. Whatever gets on your fingers and goes into your mouth can infect you. Whatever you touch is now on your fingers and hands and can contaminate whatever you touch and infect other people.


Wash your hands and face frequently. Use warm water and soap. Scrub for at least 20 seconds. Rinse and dry with a dedicated hand towel or use paper towels. Color code them so it’s easy to keep towels separate from other people. Dispose of the paper towels immediately after use. Wash every time you use the bathroom. Wash before eating and after eating. Wash after coming home from another location where other people were encountered.


Use alcohol-based sanitizers.  After washing, use some sanitizer, making sure it is at least 60 percent alcohol. Set up a sanitizer station in the bathroom, in the kitchen, and by the doors and entryways. Sanitize after every contact with a potentially contaminated surface.


Limit contract and avoid being in close proximity with family members who are sick. Keep the sick person at home. Give them a dedicated bedroom and bathroom. Limit close contact and touching between the sick person, pets, and other members of the family. Isolate the sick person and avoid letting them sleep in the same room as anyone else.


Ban visitors, outsiders, workers, or guests. Do not let healthy friends, relatives, employees, contractors or visitors, come inside your house if someone is sick. Do not come closer than 8 feet to a sick person.  Do not let delivery people, repair people, housekeepers or dog walkers in the house.


Use face masks and gloves. Have the sick person wear a face mask and disposable gloves when other people come into their room or come close. Have caregivers wear a face mask and use latex gloves when entering the room of the sick person or come close to them with food and medications. Masks and gloves need to be treated as contaminated after use and disposed of properly.  Wash your hands after touching contaminated masks and gloves.


Avoid touching and sharing personal and household items. Give the sick person their own washcloths, towels, dishes, clothes, handkerchiefs, toys, utensils, toothbrushes, hairbrushes, medicines, water bottles, toothpaste, soaps, cups, glasses, bedding, blankets, sheets, pillows, pillowcases, - anything they contact or use. 


Segregate food and personal items.  Get a box and place food for the sick person with their name on it so no one else touches it. Keep others people’s food away from anything the sick person is using. Do not let them use the refrigerator if possible. Clean and disinfect as soon as they do touch anything.


Avoid sharing common items.  Move other people’s personal items out of the same rooms being used by the sick person. Keep everything separate to avoid contaminating clean products, clothes, and food items. Switch to paper plates and utensils for the sick person. Throw all leftovers away.


Limit contacts with pets and animals.  The research is showing that viruses are carried on wet surfaces and this this includes the fur and bodily fluids of pets. Restrict contact with pets and animals. Avoid letting dogs and cats snuggle, kiss, or lick you. Wash your pet’s feet frequently. If you or others come in contact with your pets, they should wash their hands immediately.


Create home disinfectant solutions in quantity. CDC Guidance  states that for disinfection, diluted household bleach solutions, alcohol solutions with at least 70% alcohol, and most common EPA-registered household disinfectants should be effective. Diluted household bleach solutions can be used if appropriate for the surface. Follow manufacturer’s instructions for application and proper ventilation. Check to ensure the product is not past its expiration date. Never mix household bleach with ammonia or any other cleanser. Unexpired household bleach will be effective against coronaviruses when properly diluted. Prepare a bleach solution by mixing 5 tablespoons (1/3rd cup) bleach per gallon of water or 4 teaspoons bleach per quart of water.


Clean, disinfect and dispose of anything contaminated. Treat everything the sick person touches and uses as contaminated. Pay special attention to anything that has blood, spit, phlegm, stool, or any other bodily fluids on them.  Keep their garbage separate and away from others. Place their garbage inside a second plastic bag and tie it closed when done. Wear disposable gloves when handling contaminated items, keeping them away from your body. Wash your hands immediately after removing and disposing of the gloves.


Avoid being in common areas. Do not have the sick person in close proximity to healthy family members and friends. This means they should not be lying down on the couch wrapped up in a blanket watching TV in the family room with everyone else nearby. Do not eat meals or even snacks in the same room at the same time or in close proximity to the sick person. The risk of infecting others is dramatically higher when a sick person is close to people when they are eating food.


Clean and disinfect everything. Germ-laden droplets can be sprayed, fall on, and adhere to any surface. Go through your house room by room. Identify and then clean every frequently-touched surface. Give special attention to the kitchen on every surface and every item which is used where food is prepared or eaten. Common hot spots for germs include: the sink handles, refrigerator and stove handles and knobs, kitchen sponges, countertops, cutting boards., desktops, light switches, door handles, toilets, bathtubs and showers, and so on. Microwave your sponge on high for one minute or just grab a new one. Use the high temperature sanitize settings on your dishwasher. Wash dishes and silverware thoroughly with soap and dry carefully.


Check with your local health department.  Find out how to deal with contaminated items and property. Check to get the latest guidance if you are considering taking contaminated clothes, bedding or laundry items to a communal laundry or sending them to a commercial laundromat.


Wash the sick person’s personal items carefully. If someone in the house is sick take special care when washing their things. While you don’t need to wash their clothes separately. But do separate their clothing in the room they are staying and do not scoop up their clothes in an armful and holding them close to your body, your clothes, and your mouth and nose. Wear gloves and avoid touching their clothes as you do the laundry. Use laundry soap and dry on a hot setting. Always wash your hands after handling dirty laundry.


Warn visitors. Do not let healthy people into a sick home. Tell them not to come in. Do not let a sick person come in contact with healthy people. Limit contacts with the sick person to the maximum degree possible.


Clean. Touch. Clean again.  Carry disinfecting disposable wipes and spray bottles with you. Clean something before you touch it. Then touch it. When done, clean it again so you reduce the risks for the next person. Protect yourself. Protect others. Leave everything cleaner than when you go there.


Discontinuing home isolation.  Stay at home until you have been instructed to leave: Patients with confirmed coronavirus should remain in home isolation until the risk of secondary transmission to others is thought to be low. Talk to your healthcare provider: The decision to discontinue home isolation precautions should be made on a case-by-case basis, in consultation with healthcare providers and state and local health departments.

CDC references:


Paul Krupin is a retired environmental scientist and attorney. He trained as an EMT, nuclear emergency team member, wilderness first aid responder, and was a county civil defense director in Idaho. He writes for the Tri-City Herald in Kennewick Washington.  He can be reached at