When is the best time to promote a book?
Before publication?
During the launch?
Post publication?
The best time to promote a book depends on who your people are, what they read, watch and listen to, especially when they in the optimum buy mode, and most importantly, what can you do to reach them effectively.
You need to study the options, identify the most practicalk for you, create and then deploy an action plan.
Here's a Presari search that gets you to an amazing array of ideas on the best time to promote a book.
Slice and dice to find the articles, images and videos and the most current information.
Send the search to the general search engines, the news media, social media, and to the publishing experts.
Learn everything you can fresh. It's a new day.